1. Introduction

This Cookie Policy explains how Platinum Tower ("we", "our" or "us") uses cookies and similar technologies when you visit our website platinumtowergambia.com. It explains what these technologies are, why we use them and your choices regarding their use.

2. What are cookies?

Cookies are small text files that are placed on your device (computer, smartphone or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies allow websites to recognise your device and remember information about your visit, such as your preferred language and other settings, which can make your next visit easier and the site more useful to you.

3. Types of cookies we use

3.1 Essential cookies

These cookies are necessary for the website to function properly. They enable basic functions such as page navigation, access to secure areas and security. The website cannot function properly without them.

3.2 Performance cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often. They do not collect information that identifies individual visitors: everything collected is aggregated. We use Google Analytics 4 for this, which sets its own cookies (for example _ga) to distinguish one visit from another.

3.3 Functionality storage

When you arrive through a campaign link, our site keeps the campaign parameters of that link (source, medium, campaign) and the referring address in your browser's local storage, so that the sales team knows how you found us when you send an enquiry. This is set by us, it stays on your device, and clearing your browsing data removes it.

3.4 Advertising cookies

This website does not currently set advertising or retargeting cookies. If that changes, this policy will be updated before any such cookie is used.

4. First-party and third-party cookies

4.1 First-party cookies

These are set by our website directly. We use them for essential functionality and for the campaign attribution described above.

4.2 Third-party cookies

These are set by third-party services that run on our website. The only third-party service on this site is Google Analytics, used to measure traffic. Our fonts and images are served from our own domain, so they set no cookies.

5. Session and persistent cookies

5.1 Session cookies

These are temporary and are deleted when you close your browser. They help maintain your session as you navigate through the website.

5.2 Persistent cookies

These remain on your device for a set period (specified in the cookie) or until you delete them. They help us recognise a returning visit and remember your preferences.

6. Why we use cookies

  • Essential operations: to enable core website functionality
  • Security: to protect your data and prevent fraudulent activity
  • Preferences: to remember your settings and choices
  • Analytics: to understand how visitors use our website and improve it
  • Attribution: to know which campaign or referral brought you to the site

7. Your cookie choices

7.1 Browser settings

Most web browsers let you control cookies through their settings. You can set your browser to:

  • Block all cookies
  • Block third-party cookies only
  • Delete cookies when you close your browser
  • Alert you when cookies are being sent

Blocking or deleting cookies may affect your experience on our website and limit the features you can use.

7.2 Opt-out tools

You can opt out of analytics and advertising cookies with these tools:

8. Managing cookies in common browsers

  • Google Chrome: Settings → Privacy and security → Cookies and other site data
  • Mozilla Firefox:Options → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Cookies and website data
  • Microsoft Edge: Settings → Privacy, search and services → Cookies and site permissions

For more detail on managing cookies in your browser, please visit the browser's own help pages.

9. Do Not Track signals

Some browsers have a "Do Not Track" feature that lets you tell websites you do not want your online activity tracked. Our website does not currently respond to these signals, as there is no industry standard for how to respond to them.

10. Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation or our business practices. We will notify you of any significant change by posting the updated policy on this page with a new "Last updated" date.

11. More information

For more information about how we handle your personal data, please see our Privacy Policy.

12. Contact us

If you have any questions about our use of cookies, please contact us: